The Integrated GEO Framework
To Power Your AI Citations
Prox empowers brands to increase brand visibility across ChatGPT, Gemini and Google AI Overviews through stronger content, authority and technical signals.
Our generative engine optimisation services agency combines technical strictness, entity strategy, and off-site authority to secure visibility and commercial impact in the era of machine-readable search.
Prox empowers brands to increase brand visibility across ChatGPT, Gemini and Google AI Overviews through stronger content, authority and technical signals.
AI SEARCH VISIBILITY AUDIT
FRAMEWORK: We reveal how AI platforms discover, interpret, mention, and cite your brand across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot. As an AI visibility SEO agency, Prox audits citations, entity signals, competitor presence, source authority, and query coverage to identify where your brand is invisible, misunderstood, or missing from important AI-generated answers.
CITATION & SOURCE AUTHORITY BUILDING
FRAMEWORK: Being visible in AI search requires more than publishing on your own website. Our generative SEO agency strengthens the third-party sources, brand mentions, citations, and authority signals that influence how AI systems understand your expertise. We build a credible digital footprint that gives generative engines stronger reasons to reference your brand in relevant answers.
ANSWER ENGINE OPTIMISATION
FRAMEWORK: We optimise content for Google AI Overviews and Featured Snippets by making key information clear, concise, structured, and easy to retrieve. Our AI SEO optimisation agency approach combines answer-first content, expertise signals, schema markup, semantic relevance, and strategic information placement to strengthen your eligibility for high-visibility answer experiences.
GEO Strategy & Ongoing Optimisation
FRAMEWORK: AI search keeps changing, so visibility cannot be treated as a one-time project. As a generative engine optimisation agency, Prox monitors citations, AI share of voice, competitor visibility, emerging queries, and content performance. Our ongoing AI SEO agency services continuously refine your strategy to keep your brand discoverable across evolving generative search platforms.
SCHEMA, ENTITY & AI CRAWLABILITY
FRAMEWORK: We optimise the technical foundations behind AI visibility by improving schema markup, entity relationships, crawlability, site architecture, and machine-readable signals. Our approach helps generative engines connect your brand with the right people, services, topics, and sources while reducing technical barriers that limit retrieval. We also validate structured data and monitor AI crawler access to maintain stronger machine understanding as search systems evolve.
PROMPT & QUERY MAPPING
FRAMEWORK: We analyse conversational search behaviour, customer questions, competitor prompts, and emerging AI queries to identify how people seek recommendations and information. We then map these opportunities to relevant content, entities, and answer formats, creating a strategic prompt landscape that helps brands build stronger visibility across ChatGPT, Perplexity, Google AI Overviews, Gemini, and other generative search platforms.
CONTENT STRUCTURING FOR AI RETRIEVAL
FRAMEWORK: We transform complex information into structured, extractable content using clear definitions, answer-first sections, semantic relationships, entity connections, and citation-ready formats. Our approach helps AI systems identify key information quickly while strengthening topical relevance and machine understanding across important pages, supporting greater opportunities for your content to appear within AI-generated answers.
Our Projects Owning The AI Index
Every project started with zero bot presence and ended with complete algorithmic visibility. Prox, a leading generative AI search engine optimisation agency, executes proven optimisation frameworks to convert bot recommendations into brand authority and pipeline growth.
Every project started with zero bot presence and ended with complete algorithmic visibility. Prox, a leading generative AI search engine optimisation agency, executes proven optimisation frameworks to convert bot recommendations into brand authority and pipeline growth.
We let our track record do the talking. Discover how Prox Digital
Agency drives transformative growth for global brands.
The Key Challenges of GEO,
Visibility, and AI Discovery
You're investing in AI search, but proving what's working is another story. Without reliable visibility and attribution, it's difficult to measure citations, brand presence, or commercial impact.
Schedule a callYou're still chasing keywords while AI has moved on. Today's search engines understand brands, relationships, and context, not just the phrases scattered across a page.
Schedule a callYour content may read brilliantly to people but still confuse AI. Without clear structure and semantic organisation, valuable information is less likely to be discovered or cited.
Schedule a callYour website isn't the only place AI looks for answers. If respected publications, reviews, and industry sources aren't talking about your brand, your visibility suffers.
Schedule a callYou're treating every AI platform the same. ChatGPT, Gemini, Claude, Perplexity, and Google AI all retrieve information differently, so one strategy rarely fits them all.
Schedule a call
What Better AI Visibility
Does for Your Business
Most agencies sell deliverables. We engineer outcomes. Every engagement runs through a financial lens — because design that doesn't convert is just decoration.
Get Found in AI Search
Get your brand cited where AI delivers answers, strengthening credibility, increasing recognition, and keeping your business visible across the next generation of search.
Book a Free Strategy CallReach Higher-Intent Buyers
Reach people with stronger buying intent, build trust earlier, and turn AI-driven visibility into more qualified enquiries and profitable customer relationships.
Book a Free Strategy CallMake Your Content Work Harder
Make every article, guide, and landing page work harder by earning visibility across search engines and AI platforms from one investment.
Book a Free Strategy CallAuthority Others Can't Fake
Stay ahead as AI search evolves, building lasting visibility, stronger authority, and a digital presence that's increasingly difficult for competitors to match.
Book a Free Strategy CallGet your brand cited where AI delivers answers, strengthening credibility, increasing recognition, and keeping your business visible across the next generation of search.
Reach people with stronger buying intent, build trust earlier, and turn AI-driven visibility into more qualified enquiries and profitable customer relationships.
Make every article, guide, and landing page work harder by earning visibility across search engines and AI platforms from one investment.
Stay ahead as AI search evolves, building lasting visibility, stronger authority, and a digital presence that's increasingly difficult for competitors to match.
Why Brands Choose Prox Before Their Competitors Catch Up
Hard evidence, raw performance, category-defining scale, undeniable authority, and the unapologetic impact of work that actually moves markets.
Book a Free Strategy CallAI Visibility Journeys
30+ brands rewrote their AI search presence through GEO strategies that turned citation gaps and structure issues into sustained generative visibility.
Multi-Engine Ready
Abstracted core architecture to run seamlessly across all targeted backend environments. Eliminated cross-platform friction to guarantee 100% compatibility.
Client Retention
Strong GEO builds lasting partnerships. Brands love to choose Prox again and again to grow via consistent citation growth and transparent reporting.
Average Increase AI Citation Visibility
Structured content, entity optimisation and authority building help increase qualified visibility and referral opportunities across AI-driven search.
Hard evidence, raw performance, category-defining scale, undeniable authority, and the unapologetic impact of work that actually moves markets.
Book a Free Strategy CallThe Unfiltered Truth From Our Partners
Strengthen How AI Engines
Understand Your Brand
The brands customers discover first usually earn
their trust first. Build lasting visibility with Prox.
The Tech Stack Powering
AI Visibility
Most agencies rely on old algorithms. We optimize for artificial intelligence discovery. Every data point fuels conversational answer engines because visibility that does not feed generative models is just invisible.
Every Industry Gets
Cited Differently
[Awards & Recognition]
[Services Map]
Frequently
Asked Questions
We’ve heard it all. Here’s everything you need to know before working with us.
GEO stands for Generative Engine Optimisation. It focuses on improving how brands are discovered, understood, mentioned, and cited inside AI-generated answers from platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot. As a GEO agency, Prox combines content, entity, authority, and technical strategies to strengthen visibility across these emerging search experiences.
SEO focuses primarily on visibility within traditional search results, while GEO focuses on how AI systems retrieve, interpret, summarise, and reference information in generated answers. They overlap significantly, which is why Prox treats generative engine optimisation UK strategies as an extension of strong SEO rather than a replacement for it.
AI-generated answers increasingly influence how people discover, compare, and validate businesses. If your brand is not appearing as a source or recommendation, you can miss valuable discovery opportunities. Our generative engine optimisation agency UK services help strengthen your presence across the AI platforms and queries that matter to your audience.
AI Overviews and LLM-powered search experiences are shifting discovery from ranked links toward synthesised answers and citations. This makes AI visibility another important layer of modern search. Our AI SEO agency approach helps brands adapt their content and authority strategy for these evolving discovery environments while maintaining strong traditional SEO foundations.
Absolutely. Strong SEO remains an important foundation for AI visibility because technically accessible, authoritative, well-structured content gives AI systems useful information to retrieve and reference. Prox combines traditional SEO with GEO through integrated AI SEO agency services, creating a connected visibility strategy rather than treating the two disciplines as competing channels.
Focus on clear answers, strong expertise signals, structured content, relevant schema markup, and authoritative supporting sources. Prox combines these elements through its GEO agency London services to help brands create content that is easier for search and AI systems to understand, retrieve, and potentially reference.
We strengthen entity clarity, content structure, source authority, topical relevance, and citation opportunities across your digital ecosystem. As an AI SEO digital agency, Prox also maps important prompts and monitors how AI platforms reference your brand, helping identify and address visibility gaps across relevant generative search experiences.
GEO requires an understanding of how generative systems retrieve, interpret, and cite information. A specialist GEO agency UK can analyse AI visibility alongside technical SEO, content, entities, authority, and search intent. Prox brings these disciplines together rather than treating AI search as a standalone content exercise.
Our GEO services include AI visibility audits, prompt and query mapping, content structuring, entity optimisation, schema markup, citation strategy, source authority building, AI Overview optimisation, competitor analysis, and ongoing visibility monitoring. These capabilities form part of our broader AI SEO agency services for brands adapting to generative search.
GEO works best as an ongoing process because AI platforms, search behaviour, competitors, and online sources continue to evolve. Prox provides generative engine optimisation agency services that move beyond an initial audit, combining visibility analysis, optimisation, monitoring, and continuous strategic refinement.
We monitor AI citations, brand mentions, AI share of voice, referral traffic, query visibility, competitor presence, citation sources, and platform coverage. These signals provide a broader picture of AI search performance than traditional rankings alone and help our AI visibility SEO agency team identify opportunities for continued improvement.
Customers can now use AI platforms to research brands, compare solutions, and find recommendations before visiting a website. AI SEO services help make your expertise easier for these systems to discover and reference while supporting the traditional search visibility that remains essential to your digital presence.
GEO does not have a fixed timeline. Results depend on your existing authority, content quality, competitive landscape, technical foundation, and current AI visibility. Our AI SEO agency UK team establishes realistic benchmarks based on your starting position, priority queries, target platforms, and opportunities for improvement.
Yes. In fact, integrating both disciplines creates a stronger search strategy. SEO supports technical accessibility, content quality, authority, and relevance, while GEO extends that foundation into generative search. Prox operates as an AI-first SEO agency, connecting both strategies instead of treating them as separate marketing activities.
Depending on your audience and market, we can target Google AI Overviews, ChatGPT, Perplexity, Gemini, Microsoft Copilot, and emerging AI answer experiences. Our generative engine optimisation agency approach prioritises the platforms and queries most relevant to your customers rather than applying the same strategy everywhere.
A traditional SEO agency may focus primarily on rankings, organic traffic, technical optimisation, and search performance. An AI SEO agency London adds AI visibility, citation tracking, entity signals, prompt mapping, answer-first content, and generative search analysis to the broader strategy.
Prox combines SEO, GEO, content strategy, technical optimisation, entity thinking, authority building, and AI visibility monitoring within one connected system. As a generative engine optimisation agency, we help brands adapt to how search is changing without abandoning the foundations that continue to drive organic visibility.
GEO pricing depends on your current visibility, website size, competitive landscape, target markets, platforms, and required scope. Prox creates tailored packages after assessing your AI search presence and identifying the opportunities that can create the greatest strategic impact.
They overlap significantly, and the terminology is still used differently across the industry. GEO generally focuses on visibility within generative AI responses, while AEO often emphasises being selected as a direct answer. Prox treats AEO as part of a broader GEO strategy rather than as a completely separate discipline.
GEO performance can be measured through AI citations, brand mentions, AI share of voice, referral traffic, query visibility, and broader search visibility. We connect these indicators with commercial objectives so your investment in AI SEO optimisation agency services can be evaluated against meaningful business outcomes.
Not necessarily, but specialist GEO expertise can add an important layer to an existing SEO strategy. Prox can work alongside internal teams or SEO agencies to address AI-specific requirements such as entity authority, citation monitoring, prompt mapping, and generative search visibility.
We use AI citation tracking, query monitoring, share-of-voice analysis, competitor visibility analysis, and reporting dashboards across relevant AI platforms. The goal is to understand where your brand appears, which sources influence those appearances, and where new visibility opportunities exist.
Structure content with clear subheadings, incorporate factual depth, answer natural-language questions directly, and cover broad topic clusters to earn citations across LLM source retrievals.
Query fan-out occurs when an AI search engine breaks a single user prompt into multiple parallel sub-queries to retrieve diverse sources before synthesising one complete answer.
London rewards brands that think differently. As a digital marketing agency London businesses trust, Prox assists startups, scale-ups, and established companies to earn attention, build demand and grow through strategy, creativity or AI-powered marketing.
Orlando is home to leading businesses serving local, national and global audiences. Prox builds digital marketing systems that strengthen brand presence, attract qualified customers, and create sustainable growth through creativity, technology and fast performance.
Melbourne celebrates brands that dare to stand apart. Prox assists top leading businesses build stronger market presence, attract the right customers, and create lasting growth through strategy, creativity, technology, and AI-powered marketing.
Dubai moves fast and global brands need marketing that keeps pace. Prox partners with businesses across the region to create digital campaigns, memorable customer experiences and performance strategies that transform visibility into restless commercial growth.
Address
IG3 9UZ, United Kingdom 7345 W Sand Lake Road, Ste 210,
Office 2890, Orlando, Fl 32819 50 St Georges Terrace,
Suite #1051, Perth, WA 6000 Queen Elizabeth 2, DUQE Square
Business Center, Port Rashid, Dubai
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If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.


























































