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Generative Engine Optimisation

Increase your visibility across ChatGPT, Perplexity, Gemini, and Google AI search with our
generative engine optimisation agency, so your brand gets found, cited, and chosen.

Featured among top digital agency London rankings
Recognized for innovation as an AI digital agency
Nominated 5+ times as UX, design and marketing agency
Served 50+ high-growth startups and established enterprises
Featured among top digital agency London rankings
[Our Services]

The Integrated GEO Framework
To Power Your AI Citations

Prox empowers brands to increase brand visibility across ChatGPT, Gemini and Google AI Overviews through stronger content, authority and technical signals.

Our generative engine optimisation services agency combines technical strictness, entity strategy, and off-site authority to secure visibility and commercial impact in the era of machine-readable search.

The Integrated GEO Framework To Power Your AI Citations

Prox empowers brands to increase brand visibility across ChatGPT, Gemini and Google AI Overviews through stronger content, authority and technical signals.

AI SEARCH VISIBILITY AUDIT
AI SEARCH VISIBILITY AUDIT

We reveal how AI platforms discover, reference, and interpret your brand, uncovering visibility gaps that impact trust, authority, and future customer discovery.

30+
AI Search Audits
100+
Brand Visibility Insights
FRAMEWORK

We reveal how AI platforms discover, interpret, mention, and cite your brand across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot. As an AI visibility SEO agency, Prox audits citations, entity signals, competitor presence, source authority, and query coverage to identify where your brand is invisible, misunderstood, or missing from important AI-generated answers.

CITATION & SOURCE AUTHORITY BUILDING
CITATION & SOURCE AUTHORITY BUILDING

We strengthen your digital authority through trusted citations and credible brand mentions that improve how AI platforms recognise and recommend your business.

100+
Authority Mentions
70+
High-Trust Source Strategies
FRAMEWORK

Being visible in AI search requires more than publishing on your own website. Our generative SEO agency strengthens the third-party sources, brand mentions, citations, and authority signals that influence how AI systems understand your expertise. We build a credible digital footprint that gives generative engines stronger reasons to reference your brand in relevant answers.

ANSWER ENGINE OPTIMISATION
ANSWER ENGINE OPTIMISATION

We optimise content for Google AI Overviews and Featured Snippets by increasing search visibility where customers increasingly discover trusted information first.

50+
AI Search Optimisations
80+
Featured Snippet Strategies
FRAMEWORK

We optimise content for Google AI Overviews and Featured Snippets by making key information clear, concise, structured, and easy to retrieve. Our AI SEO optimisation agency approach combines answer-first content, expertise signals, schema markup, semantic relevance, and strategic information placement to strengthen your eligibility for high-visibility answer experiences.

GEO Strategy & Ongoing Optimisation

We continuously refine your AI search presence by monitoring visibility, citations, competitors, and emerging queries to keep your brand discoverable as generative search evolves.

100+
AI Search Queries Tracked
50+
Competitor Visibility Audits
FRAMEWORK

AI search keeps changing, so visibility cannot be treated as a one-time project. As a generative engine optimisation agency, Prox monitors citations, AI share of voice, competitor visibility, emerging queries, and content performance. Our ongoing AI SEO agency services continuously refine your strategy to keep your brand discoverable across evolving generative search platforms.

SCHEMA, ENTITY & AI CRAWLABILITY

We strengthen the technical signals that help AI platforms crawl, understand, connect, and reference your website, from schema markup and entity relationships to AI crawler accessibility.

200+
Technical GEO Audits
40%
AI Crawlability Improvements
FRAMEWORK

We optimise the technical foundations behind AI visibility by improving schema markup, entity relationships, crawlability, site architecture, and machine-readable signals. Our approach helps generative engines connect your brand with the right people, services, topics, and sources while reducing technical barriers that limit retrieval. We also validate structured data and monitor AI crawler access to maintain stronger machine understanding as search systems evolve.

PROMPT & QUERY MAPPING

We map the real prompts, questions, comparisons, and conversational searches customers use across AI platforms to build visibility around high-value discovery moments.

300+
AI Queries Mapped
100+
High-Intent Prompts Identified
FRAMEWORK

We analyse conversational search behaviour, customer questions, competitor prompts, and emerging AI queries to identify how people seek recommendations and information. We then map these opportunities to relevant content, entities, and answer formats, creating a strategic prompt landscape that helps brands build stronger visibility across ChatGPT, Perplexity, Google AI Overviews, Gemini, and other generative search platforms.

CONTENT STRUCTURING FOR AI RETRIEVAL

We restructure content into clear, machine-readable formats that help AI systems retrieve, understand, connect, and reference your expertise across generative search.

300+
Content Structures Optimised
150+
Answer-Led Content Pieces
FRAMEWORK

We transform complex information into structured, extractable content using clear definitions, answer-first sections, semantic relationships, entity connections, and citation-ready formats. Our approach helps AI systems identify key information quickly while strengthening topical relevance and machine understanding across important pages, supporting greater opportunities for your content to appear within AI-generated answers.

AI SEARCH VISIBILITY AUDIT

Engine Brand Audits Citation Benchmarking
Entity Gap Analysis GEO Strategy Roadmaps
We reveal how AI platforms discover, reference, and interpret your brand, uncovering visibility gaps that impact trust, authority, and future customer discovery.

FRAMEWORK: We reveal how AI platforms discover, interpret, mention, and cite your brand across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot. As an AI visibility SEO agency, Prox audits citations, entity signals, competitor presence, source authority, and query coverage to identify where your brand is invisible, misunderstood, or missing from important AI-generated answers.

30+
AI Search Audits
100+
Brand Visibility Insights

CITATION & SOURCE AUTHORITY BUILDING

Answer-First Formatting Citation-Ready Blocks
Semantic Topic Coverage AI Content Chunking
We strengthen your digital authority through trusted citations and credible brand mentions that improve how AI platforms recognise and recommend your business.

FRAMEWORK: Being visible in AI search requires more than publishing on your own website. Our generative SEO agency strengthens the third-party sources, brand mentions, citations, and authority signals that influence how AI systems understand your expertise. We build a credible digital footprint that gives generative engines stronger reasons to reference your brand in relevant answers.

100+
Authority Mentions
70+
High-Trust Source Strategies

ANSWER ENGINE OPTIMISATION

Review Generation Google Profile Optimisation
Feedback Management Trust Signal Placement
We optimise content for Google AI Overviews and Featured Snippets by increasing search visibility where customers increasingly discover trusted information first.

FRAMEWORK: We optimise content for Google AI Overviews and Featured Snippets by making key information clear, concise, structured, and easy to retrieve. Our AI SEO optimisation agency approach combines answer-first content, expertise signals, schema markup, semantic relevance, and strategic information placement to strengthen your eligibility for high-visibility answer experiences.

50+
AI Search Optimisations
80+
Featured Snippet Strategies

GEO Strategy & Ongoing Optimisation

Citations & AI Mentions AI Share of Voice
Competitor Visibility Tracking Emerging Query Monitoring
We continuously refine your AI search presence by monitoring visibility, citations, competitors, and emerging queries to keep your brand discoverable as generative search evolves.

FRAMEWORK: AI search keeps changing, so visibility cannot be treated as a one-time project. As a generative engine optimisation agency, Prox monitors citations, AI share of voice, competitor visibility, emerging queries, and content performance. Our ongoing AI SEO agency services continuously refine your strategy to keep your brand discoverable across evolving generative search platforms.

100+
AI Search Queries Tracked
50+
Competitor Visibility Audits

SCHEMA, ENTITY & AI CRAWLABILITY

Schema Engineering Entity Optimization
AI Crawlability Machine Readability
We strengthen the technical signals that help AI platforms crawl, understand, connect, and reference your website, from schema markup and entity relationships to AI crawler accessibility.

FRAMEWORK: We optimise the technical foundations behind AI visibility by improving schema markup, entity relationships, crawlability, site architecture, and machine-readable signals. Our approach helps generative engines connect your brand with the right people, services, topics, and sources while reducing technical barriers that limit retrieval. We also validate structured data and monitor AI crawler access to maintain stronger machine understanding as search systems evolve.

200+
Technical GEO Audits
40%
AI Crawlability Improvements

PROMPT & QUERY MAPPING

Prompt Research Query Mapping
Intent Analysis AI Search Journeys
We map the real prompts, questions, comparisons, and conversational searches customers use across AI platforms to build visibility around high-value discovery moments.

FRAMEWORK: We analyse conversational search behaviour, customer questions, competitor prompts, and emerging AI queries to identify how people seek recommendations and information. We then map these opportunities to relevant content, entities, and answer formats, creating a strategic prompt landscape that helps brands build stronger visibility across ChatGPT, Perplexity, Google AI Overviews, Gemini, and other generative search platforms.

300+
AI Queries Mapped
100+
High-Intent Prompts Identified

CONTENT STRUCTURING FOR AI RETRIEVAL

AI Content Structuring Answer-First Content
Semantic Relationships Citation-Ready Content
We restructure content into clear, machine-readable formats that help AI systems retrieve, understand, connect, and reference your expertise across generative search.

FRAMEWORK: We transform complex information into structured, extractable content using clear definitions, answer-first sections, semantic relationships, entity connections, and citation-ready formats. Our approach helps AI systems identify key information quickly while strengthening topical relevance and machine understanding across important pages, supporting greater opportunities for your content to appear within AI-generated answers.

300+
Content Structures Optimised
150+
Answer-Led Content Pieces

Our Projects Owning The AI Index

[Our Work]

Every project started with zero bot presence and ended with complete algorithmic visibility. Prox, a leading generative AI search engine optimisation agency, executes proven optimisation frameworks to convert bot recommendations into brand authority and pipeline growth.

Every project started with zero bot presence and ended with complete algorithmic visibility. Prox, a leading generative AI search engine optimisation agency, executes proven optimisation frameworks to convert bot recommendations into brand authority and pipeline growth.

Cityscape case study
View Our Work

Cityscape

Customer Web Portal UX Strategy
CMC case study
View Our Work

CMC

Search Engine Optimisation Healthcare Content Strategy
DM Foods case study
View Our Work

DM Foods

Brand Re-Launch Full-Stack Web Development
Fajar Interior case study
View Our Work

Fajar Interior

Search Optimisation (SEO) AI Search (GEO)
Gulf Event case study
View Our Work

Gulf Event

Digital Product Strategy Mobile & Web App UX/UI
Invisilayer case study
View Our Work

Invisilayer

UI/UX Redesign Visual Identity
Klensa App case study
View Our Work

Klensa App

Mobile App Design Mobile App Development
Mustard Capital case study
View Our Work

Mustard Capital

Logo Design Website Design
Plutos Payments case study
View Our Work

Plutos Payments

Web Design Web Development
Ruya Bank case study
View Our Work

Ruya Bank

Search Engine Optimisation Generative Engine Optimisation
Smart Sense case study
View Our Work

Smart Sense

UI/UX Design Web Development
Veracity Design Studio case study
View Our Work

Veracity Design Studio

SEO & PR Paid Acquisition
Featured among top digital agency
Recognised for innovation as an AI digital agency
Nominated 5+ times as UX, design and marketing agency
Served 50+ high-growth startups and established enterprises
Featured among top digital agency
[Let’s Talk]
contact@proxdigitalagency.co.uk +44 204 5257 801

We let our track record do the talking. Discover how Prox Digital
Agency drives transformative growth for global brands.

Discuss Your Project Freely
Victoria Horsley
Victoria Horsley
Business Development Manager
Schedule a call

The Key Challenges of GEO,
Visibility, and AI Discovery

[Challenges]

You're investing in AI search, but proving what's working is another story. Without reliable visibility and attribution, it's difficult to measure citations, brand presence, or commercial impact.

Schedule a call

You're still chasing keywords while AI has moved on. Today's search engines understand brands, relationships, and context, not just the phrases scattered across a page.

Schedule a call

Your content may read brilliantly to people but still confuse AI. Without clear structure and semantic organisation, valuable information is less likely to be discovered or cited.

Schedule a call

Your website isn't the only place AI looks for answers. If respected publications, reviews, and industry sources aren't talking about your brand, your visibility suffers.

Schedule a call

You're treating every AI platform the same. ChatGPT, Gemini, Claude, Perplexity, and Google AI all retrieve information differently, so one strategy rarely fits them all.

Schedule a call
Challenges
The Key Challenges of GEO, Visibility, and AI Discovery
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AI Visibility & Attribution

You're investing in AI search, but proving what's working is another story. Without reliable visibility and attribution, it's difficult to measure citations, brand presence, or commercial impact.

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Entity-First Optimisation

You're still chasing keywords while AI has moved on. Today's search engines understand brands, relationships, and context, not just the phrases scattered across a page.

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Machine-Readable Content

Your content may read brilliantly to people but still confuse AI. Without clear structure and semantic organisation, valuable information is less likely to be discovered or cited.

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Authority Beyond Your Website

Your website isn't the only place AI looks for answers. If respected publications, reviews, and industry sources aren't talking about your brand, your visibility suffers.

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Multi-Engine Optimisation

You're treating every AI platform the same. ChatGPT, Gemini, Claude, Perplexity, and Google AI all retrieve information differently, so one strategy rarely fits them all.

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Continuous GEO Evolution

Just when you think you've figured it out, AI search changes again. Models, citation patterns, and ranking signals evolve constantly, making ongoing optimisation essential.

Schedule a call
[Benefits]

What Better AI Visibility
Does for Your Business

Most agencies sell deliverables. We engineer outcomes. Every engagement runs through a financial lens — because design that doesn't convert is just decoration.

Get Found in AI Search

Get your brand cited where AI delivers answers, strengthening credibility, increasing recognition, and keeping your business visible across the next generation of search.

Book a Free Strategy Call

Reach Higher-Intent Buyers

Reach people with stronger buying intent, build trust earlier, and turn AI-driven visibility into more qualified enquiries and profitable customer relationships.

Book a Free Strategy Call

Make Your Content Work Harder

Make every article, guide, and landing page work harder by earning visibility across search engines and AI platforms from one investment.

Book a Free Strategy Call

Authority Others Can't Fake

Stay ahead as AI search evolves, building lasting visibility, stronger authority, and a digital presence that's increasingly difficult for competitors to match.

Book a Free Strategy Call
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Get your brand cited where AI delivers answers, strengthening credibility, increasing recognition, and keeping your business visible across the next generation of search.

Reach people with stronger buying intent, build trust earlier, and turn AI-driven visibility into more qualified enquiries and profitable customer relationships.

Make every article, guide, and landing page work harder by earning visibility across search engines and AI platforms from one investment.

Stay ahead as AI search evolves, building lasting visibility, stronger authority, and a digital presence that's increasingly difficult for competitors to match.

Book a Free Strategy Call
The Results

Why Brands Choose Prox Before Their Competitors Catch Up

Hard evidence, raw performance, category-defining scale, undeniable authority, and the unapologetic impact of work that actually moves markets.

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30+

AI Visibility Journeys

30+ brands rewrote their AI search presence through GEO strategies that turned citation gaps and structure issues into sustained generative visibility.

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100%

Multi-Engine Ready

Abstracted core architecture to run seamlessly across all targeted backend environments. Eliminated cross-platform friction to guarantee 100% compatibility.

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33%

Client Retention

Strong GEO builds lasting partnerships. Brands love to choose Prox again and again to grow via consistent citation growth and transparent reporting.

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52%

Average Increase AI Citation Visibility

Structured content, entity optimisation and authority building help increase qualified visibility and referral opportunities across AI-driven search.

Why Brands Choose Prox Before Their Competitors Catch Up

Hard evidence, raw performance, category-defining scale, undeniable authority, and the unapologetic impact of work that actually moves markets.

Result Icon
30+
AI Visibility Journeys

30+ brands rewrote their AI search presence through GEO strategies that turned citation gaps and structure issues into sustained generative visibility.

Result Icon
100%
Multi-Engine Ready

Abstracted core architecture to run seamlessly across all targeted backend environments. Eliminated cross-platform friction to guarantee 100% compatibility.

Result Icon
33%
Client Retention

Strong GEO builds lasting partnerships. Brands love to choose Prox again and again to grow via consistent citation growth and transparent reporting.

Result Icon
52%
Average Increase AI Citation Visibility

Structured content, entity optimisation and authority building help increase qualified visibility and referral opportunities across AI-driven search.

Book a Free Strategy Call Arrow Up Icon
[Reviews]

The Unfiltered Truth From Our Partners

The Unfiltered Truth From Our Partners
SmartSense logo

I have engaged several agencies in India; they were proficient with templates and development, yet lacked the innovative ideas we sought upon discovering Prox Digital Agency, their vibrant and imaginative work convinced me that they are the ideal partner for our vision

VIBHAV TANEJA
Vibhav Taneja
Founder - Smart Sense
Pure Estate Logo

Prox Design has delivered exceptional results, profoundly transforming both our brand identity and lead‑generation pipeline. The entire team demonstrated professionalism, responsiveness, and a genuine commitment to our success.

Pure Estate Owner
Adnan Ghouri
Founder - Pure Estate
Creator Connect Logo

During the initial call with Prox, I felt an immediate confidence that eliminated the need to consider any other agency. Their professionalism and innovative redesign of our website delivered exceptional results. I look forward to partnering with them for our digital marketing initiatives

Woody Mabbott
Woody Mabbott
Founder - CreatorConnect
Veracity

Prox Design spearheads our marketing strategy, significantly enhancing our brand presence. Their efforts have generated higher‑quality leads and deeper audience engagement. I give them my highest recommendation

LEO PERESTRELO
Leo Perestrelo
Marketing Manager - Veracity
EliteCoterie logo

When you're building a brand, every detail starts to matter. Prox Digital Agency helped us connect the new identity with the website so they actually feel like the same business. Really happy with the direction. The result is more confident and much easier to build on.

Avinash Singh
Avinash Singh
Founder, Elite Coterie
Kaverocamp

I’d worked with a few designers before, but none of them really got what I was trying to say with my brand. Prox Design Studio actually listened. They picked up on the tone, the vibe, the whole story behind it, and you can see that in every little detail. The colors, the layout, everything just felt right.

Nate Collins
Nate Collins
Founder CEO - Kaverocamp
Abrahamic Movement

Most designers I worked with before just made things look nice but didn’t get what I was trying to say. Prox Design Studio was different. They actually took the time to understand my content and what it meant. The posts they made didn’t just look good—they helped tell the story I wanted to share. My feed finally feels like me, and people have noticed the difference.

Ruby Carter
Ruby Carter
Co-Founder - Abrahamic
Discuss Your Project Freely
Victoria Horsley
Victoria Horsley
Business Development Manager

Strengthen How AI Engines
Understand Your Brand

[Let’s Start together]

The brands customers discover first usually earn
their trust first. Build lasting visibility with Prox.

The Tech Stack Powering
AI Visibility

Most agencies rely on old algorithms. We optimize for artificial intelligence discovery. Every data point fuels conversational answer engines because visibility that does not feed generative models is just invisible.

[Tech Stack]
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[SECTORS]

Every Industry Gets
Cited Differently

FINTECH GEO

Build AI cited authority through GEO strategies that increase trust, improve machine discoverability, and attract high-intent financial customers.

HEALTHCARE GEO

Aid patients find trusted healthcare providers through compliant, AI-optimised content and technically structured digital experiences.

E-COMMERCE GEO

Increase product visibility with GEO strategies designed to earn AI citations and maximise generative driven revenue growth.

REAL ESTATE GEO

Generate qualified property enquiries through local entity optimisation, structured content, and high intent AI search visibility.

[Awards & Recognition]

Top GEO SEO Global Agencies 2026

2026 Rankings

Top-Rated Digital Agency, 2026

2026 Rankings

Site of the Day Winner, Global Design Gallery, 2026

2026 Rankings

[Real Results]

Proof Beats Promises
Every Single Time

Join The Growth Journey Of 500+ Brands

Vibhav Taneja
Founder SmartSense
Adnan Ghouri
CEO and Founder of Pure Estate
Woody Mabbott
Founder- CreatorConnect
Leo Perestrelo
Marketing Manager
[Talk to an expert]
[Talk to an expert]
[Talk to an expert]
[Talk to an expert]
[Talk to an expert]

[Services Map]

Insights Over Vague Headlines

[Insights]
Strategy, Growth & Digital Reality

Frequently
Asked Questions

We’ve heard it all. Here’s everything you need to know before working with us.

users image
Still have questions for your next project?
Schedule a call

GEO stands for Generative Engine Optimisation. It focuses on improving how brands are discovered, understood, mentioned, and cited inside AI-generated answers from platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot. As a GEO agency, Prox combines content, entity, authority, and technical strategies to strengthen visibility across these emerging search experiences.

SEO focuses primarily on visibility within traditional search results, while GEO focuses on how AI systems retrieve, interpret, summarise, and reference information in generated answers. They overlap significantly, which is why Prox treats generative engine optimisation UK strategies as an extension of strong SEO rather than a replacement for it.

AI-generated answers increasingly influence how people discover, compare, and validate businesses. If your brand is not appearing as a source or recommendation, you can miss valuable discovery opportunities. Our generative engine optimisation agency UK services help strengthen your presence across the AI platforms and queries that matter to your audience.

AI Overviews and LLM-powered search experiences are shifting discovery from ranked links toward synthesised answers and citations. This makes AI visibility another important layer of modern search. Our AI SEO agency approach helps brands adapt their content and authority strategy for these evolving discovery environments while maintaining strong traditional SEO foundations.

Absolutely. Strong SEO remains an important foundation for AI visibility because technically accessible, authoritative, well-structured content gives AI systems useful information to retrieve and reference. Prox combines traditional SEO with GEO through integrated AI SEO agency services, creating a connected visibility strategy rather than treating the two disciplines as competing channels.

Focus on clear answers, strong expertise signals, structured content, relevant schema markup, and authoritative supporting sources. Prox combines these elements through its GEO agency London services to help brands create content that is easier for search and AI systems to understand, retrieve, and potentially reference.

We strengthen entity clarity, content structure, source authority, topical relevance, and citation opportunities across your digital ecosystem. As an AI SEO digital agency, Prox also maps important prompts and monitors how AI platforms reference your brand, helping identify and address visibility gaps across relevant generative search experiences.

GEO requires an understanding of how generative systems retrieve, interpret, and cite information. A specialist GEO agency UK can analyse AI visibility alongside technical SEO, content, entities, authority, and search intent. Prox brings these disciplines together rather than treating AI search as a standalone content exercise.

Our GEO services include AI visibility audits, prompt and query mapping, content structuring, entity optimisation, schema markup, citation strategy, source authority building, AI Overview optimisation, competitor analysis, and ongoing visibility monitoring. These capabilities form part of our broader AI SEO agency services for brands adapting to generative search.

GEO works best as an ongoing process because AI platforms, search behaviour, competitors, and online sources continue to evolve. Prox provides generative engine optimisation agency services that move beyond an initial audit, combining visibility analysis, optimisation, monitoring, and continuous strategic refinement.

We monitor AI citations, brand mentions, AI share of voice, referral traffic, query visibility, competitor presence, citation sources, and platform coverage. These signals provide a broader picture of AI search performance than traditional rankings alone and help our AI visibility SEO agency team identify opportunities for continued improvement.

Customers can now use AI platforms to research brands, compare solutions, and find recommendations before visiting a website. AI SEO services help make your expertise easier for these systems to discover and reference while supporting the traditional search visibility that remains essential to your digital presence.

GEO does not have a fixed timeline. Results depend on your existing authority, content quality, competitive landscape, technical foundation, and current AI visibility. Our AI SEO agency UK team establishes realistic benchmarks based on your starting position, priority queries, target platforms, and opportunities for improvement.

Yes. In fact, integrating both disciplines creates a stronger search strategy. SEO supports technical accessibility, content quality, authority, and relevance, while GEO extends that foundation into generative search. Prox operates as an AI-first SEO agency, connecting both strategies instead of treating them as separate marketing activities.

Depending on your audience and market, we can target Google AI Overviews, ChatGPT, Perplexity, Gemini, Microsoft Copilot, and emerging AI answer experiences. Our generative engine optimisation agency approach prioritises the platforms and queries most relevant to your customers rather than applying the same strategy everywhere.

A traditional SEO agency may focus primarily on rankings, organic traffic, technical optimisation, and search performance. An AI SEO agency London adds AI visibility, citation tracking, entity signals, prompt mapping, answer-first content, and generative search analysis to the broader strategy.

Prox combines SEO, GEO, content strategy, technical optimisation, entity thinking, authority building, and AI visibility monitoring within one connected system. As a generative engine optimisation agency, we help brands adapt to how search is changing without abandoning the foundations that continue to drive organic visibility.

GEO pricing depends on your current visibility, website size, competitive landscape, target markets, platforms, and required scope. Prox creates tailored packages after assessing your AI search presence and identifying the opportunities that can create the greatest strategic impact.

They overlap significantly, and the terminology is still used differently across the industry. GEO generally focuses on visibility within generative AI responses, while AEO often emphasises being selected as a direct answer. Prox treats AEO as part of a broader GEO strategy rather than as a completely separate discipline.

GEO performance can be measured through AI citations, brand mentions, AI share of voice, referral traffic, query visibility, and broader search visibility. We connect these indicators with commercial objectives so your investment in AI SEO optimisation agency services can be evaluated against meaningful business outcomes.

Not necessarily, but specialist GEO expertise can add an important layer to an existing SEO strategy. Prox can work alongside internal teams or SEO agencies to address AI-specific requirements such as entity authority, citation monitoring, prompt mapping, and generative search visibility.

We use AI citation tracking, query monitoring, share-of-voice analysis, competitor visibility analysis, and reporting dashboards across relevant AI platforms. The goal is to understand where your brand appears, which sources influence those appearances, and where new visibility opportunities exist.

Structure content with clear subheadings, incorporate factual depth, answer natural-language questions directly, and cover broad topic clusters to earn citations across LLM source retrievals.

Query fan-out occurs when an AI search engine breaks a single user prompt into multiple parallel sub-queries to retrieve diverse sources before synthesising one complete answer.

More Faqs
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Still have questions for your next project?
Schedule a call
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London rewards brands that think differently. As a digital marketing agency London businesses trust, Prox assists startups, scale-ups, and established companies to earn attention, build demand and grow through strategy, creativity or AI-powered marketing.

Orlando is home to leading businesses serving local, national and global audiences. Prox builds digital marketing systems that strengthen brand presence, attract qualified customers, and create sustainable growth through creativity, technology and fast performance.

Melbourne celebrates brands that dare to stand apart. Prox assists top leading businesses build stronger market presence, attract the right customers, and create lasting growth through strategy, creativity, technology, and AI-powered marketing.

Dubai moves fast and global brands need marketing that keeps pace. Prox partners with businesses across the region to create digital campaigns, memorable customer experiences and performance strategies that transform visibility into restless commercial growth.

Address

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114 Goodmayes Road, London,
IG3 9UZ, United Kingdom
7345 W Sand Lake Road, Ste 210,
Office 2890, Orlando, Fl 32819
50 St Georges Terrace,
Suite #1051, Perth, WA 6000
Queen Elizabeth 2, DUQE Square
Business Center, Port Rashid, Dubai
United Kingdom
United States
Australia
United Arab Emirates

[Let’s Talk]

If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.

Discuss Your Project Freely
Victoria Horsley
Victoria Horsley
Business Development Manager
Schedule a call
How can we help you?