An AI visibility audit tests how often ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Copilot mention, cite or recommend your brand for the questions your buyers ask. You get a scored AI visibility report, a competitor benchmark and a prioritised 90-day plan to close the gaps.
[AI Visibility Audit]
Why Your Brand Can Rank on Google and Still Be Invisible in AI Answers
AI engines answer from sources they can retrieve, understand and trust, not from rankings. Unclear entity signals or blocked AI crawlers keep strong SEO brands out.
Generative engines build each response from pages they can read and corroborate, and they often cite sites that never reach the top three. A brand with strong SEO can still be missing from ChatGPT or Perplexity because its key pages are hard for AI crawlers to read, or because third-party sources describe a competitor instead. An AI visibility audit shows you exactly where that happens, engine by engine, before you spend money on fixes.
It suits UK marketing teams that already invest in SEO, B2B firms whose buyers shortlist suppliers in AI tools, and brands that have seen AI answers describe them inaccurately. It is also the first step in every generative engine optimisation programme we run. If you would rather check the basics yourself first, start with our AI visibility diagnostic checklist.
What We Audit, Engine by Engine, and How We Measure It
1. Build Your Prompt Set
We turn your services, competitors and buying journey into a set of real buyer prompts: discovery questions, comparisons, ‘best provider’ shortlists and purchase-stage questions. Every prompt is written the way people actually ask AI tools, not the way they type into Google, so the audit measures the conversations that lead to enquiries.
2. Test ChatGPT, Perplexity and Copilot
We run the full prompt set through ChatGPT, Perplexity and Microsoft Copilot and record every mention, citation and omission. Each engine retrieves from the live web differently, so we log which of your pages, competitors and third-party sources each one relies on, and how it describes your brand.
3. Test Google AI Overviews, AI Mode and Gemini
We check where Google AI Overviews and Google AI Mode appear for your priority queries, which sites they link to and whether Gemini recognises your brand. Google says pages must be indexed and eligible for a snippet to be shown, so we also flag pages that fail that basic test.
4. Measure Mention Rate, Citation Share and Sentiment
Mention rate is the share of prompts where your brand is named. Citation share is how often your own pages are the linked source. Sentiment and accuracy show whether answers describe you correctly. We combine manual testing with tracking software; our guide to the best AI rank tracking tools explains how those platforms work.
5. Review Entities, Schema and AI Crawler Access
We check whether AI crawlers such as GPTBot, OAI-SearchBot and PerplexityBot can reach your key pages, whether your schema matches the visible text, and whether your brand is described consistently across the web. Anything technical feeds straight into our technical GEO and entity optimisation work.
6. Map the Citation Sources You Are Missing
We list the third-party sites that AI engines cite for your category, such as industry publications, review platforms, directories and comparison articles, and show where competitors appear and you do not. This tells you which sources to earn first, rather than chasing coverage that AI engines never read.
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What You Receive in the AI Visibility Report
Your AI Visibility Score
A single score out of 100, built from mention rate, citation share and sentiment across all six engines and benchmarked against the competitors you name. It gives you one trackable number to report internally and to measure progress against after the fixes go live.
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An Engine-by-Engine Breakdown
For ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Copilot, you see which prompts mention you, which cite a competitor, which sources each engine trusts and a record of the answers we captured, so every finding can be checked.
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Technical, Entity and Citation Gaps
A clear list of what is stopping engines from citing you: blocked crawlers, schema that does not match the page, inconsistent brand descriptions, weak answer formatting and missing third-party sources, each one rated by likely impact.
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A Prioritised 90-Day Plan
Every fix ranked by impact and effort, with owners and a suggested order. Many clients act on it in-house; others hand it to us to implement through answer engine optimisation and ongoing LLM optimisation.
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A single score out of 100, built from mention rate, citation share and sentiment across all six engines and benchmarked against the competitors you name. It gives you one trackable number to report internally and to measure progress against after the fixes go live.
For ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Copilot, you see which prompts mention you, which cite a competitor, which sources each engine trusts and a record of the answers we captured, so every finding can be checked.
A clear list of what is stopping engines from citing you: blocked crawlers, schema that does not match the page, inconsistent brand descriptions, weak answer formatting and missing third-party sources, each one rated by likely impact.
Every fix ranked by impact and effort, with owners and a suggested order. Many clients act on it in-house; others hand it to us to implement through answer engine optimisation and ongoing LLM optimisation.
Proof Beats Promises
Every Single Time
Join The Growth Journey Of 500+ Brands
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Frequently
Asked Questions
We’ve heard it all. Here’s everything you need to know before working with us.
AI visibility is how often, and how accurately, your brand appears in answers generated by ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Copilot. Strong AI visibility means these engines recognise your business as a credible source and name it, rather than a competitor, when someone asks a question you should be the answer to.
A technical SEO audit checks how well your site is crawled, indexed and ranked in traditional search results. An AI visibility audit measures whether AI engines mention, cite or recommend your brand inside their answers, and why. It looks at prompts, citation sources, entity clarity and AI crawler access rather than keyword positions alone.
A GEO audit usually takes 5 to 10 working days from kick-off to the report being delivered. The time depends on how many prompts, competitors and markets we test. That covers building the prompt set, testing all six engines, analysing the results and preparing your AI visibility report and 90-day plan, followed by a walkthrough call.
The report includes your AI visibility score benchmarked against competitors, an engine-by-engine breakdown of mentions and citations, the third-party sources each engine relies on, a technical and entity gap analysis, and a prioritised 90-day action plan. You also get the raw prompt results, so your team can check every finding for itself.
An AI visibility score is a rating out of 100 showing how consistently your brand appears across AI engines for your priority prompts, compared with named competitors. It combines how often you are mentioned, how often you are the cited source and how accurately you are described, giving you one number to track over time.
Largely, yes. A GEO audit, an AI SEO audit and an LLM visibility audit all describe the same process: assessing how visible and accurately represented your brand is across generative AI engines, then producing a plan to close the gaps. We use the term AI visibility audit because it describes the outcome you are measuring.
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