Technical GEO makes your brand machine-readable for AI search. Our entity optimisation services connect your brand to the right entities, add schema markup for AI engines, set the right access for AI crawlers such as GPTBot and PerplexityBot, and fix rendering issues, so ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini and Copilot can find and cite you.
[Technical GEO]
What Technical GEO Covers, and What Technical SEO Covers
Technical GEO is the AI layer on top of technical SEO: entity optimisation, structured data for AI, AI crawler access, llms.txt and rendering for AI retrieval.
Our technical SEO team handles site speed, indexation, Core Web Vitals and general schema markup for search engines. This page covers the AI-specific work that decides whether engines can recognise, read and trust your brand.
The two overlap by design. Google’s AI Overviews and AI Mode use the same crawling and indexing as Search, while ChatGPT, Perplexity and Claude send their own crawlers with their own rules. Getting both right means one clean technical foundation that every engine can use, without blocking the crawlers that decide whether you are cited.
Our Entity Optimisation and Technical GEO Services
1. Entity Optimisation and Knowledge Graph Signals
Entity SEO makes AI engines recognise your brand as one known entity, not a scatter of mentions. We align your name, description and contact details everywhere, connect your official profiles with sameAs links, update sources such as Crunchbase, and prepare and submit Wikidata entries where Wikidata’s notability criteria are met. We never promise a Knowledge Panel.
2. Schema Markup for AI Engines
We implement the structured data types that clarify who you are and what you offer: Organization, LocalBusiness, Service, Product, Person for authors, Article and FAQPage. Every property matches the visible text, which Google requires. Our schema markup guide shows the JSON-LD patterns we use.
3. AI Crawler Access in robots.txt
We review how your robots.txt and CDN treat GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot and Google-Extended. OpenAI publishes separate controls for its crawlers, so you can stay visible in ChatGPT search while making a separate decision about model training. We document every rule and the reason for it.
4. llms.txt Setup as Low-Cost Future-Proofing
llms.txt is an emerging proposal for a plain-text file that summarises your site for language models. No major AI engine has confirmed using it, and Google says no AI text files are needed for its AI features. We treat it as a low-cost extra, never a ranking fix. Read our llms.txt explainer for the full picture.
5. Rendering and JavaScript Crawlability
Some AI crawlers read the raw HTML your server sends and do not run JavaScript. If your key copy, prices or FAQs only appear after client-side rendering, those engines may never see them. We test what each crawler receives and fix it with server-side rendering or static output. Our JavaScript SEO guide covers the detail.
6. Structured Data for AI and Entity Audit
Before changing anything, we audit the schema and entity signals you already have: duplicate or conflicting Organization data, markup that does not match the page, missing author details and inconsistent descriptions across your own site and the third-party profiles that AI engines use to check facts about you.
7. Review, Implement and Re-Test
Our technical GEO review runs in four stages: crawl and test, a prioritised fix list, implementation with your developers or by our team, then re-testing in each engine. Most clients begin with an AI visibility audit, which tells us which technical gaps are costing you citations.
Proof Beats Promises Every Single Time
Every completed project is a clear testament to our absolute commitment to excellence and our clients' ongoing business success.
Every completed project is a clear testament to our absolute commitment to excellence and our clients' ongoing business success.
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Agency drives transformative growth for global brands.
Why Technical GEO Comes First
One Clear Entity Across Every Engine
When your brand, services and people are described consistently and connected with structured data, ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini and Copilot are far less likely to confuse you with a similarly named company or describe you inaccurately.
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Deliberate Control of AI Crawlers
You decide, crawler by crawler, which AI systems can read your site, instead of inheriting an accidental block from a security plugin or CDN setting. That protects the content you want kept private without silently removing you from AI answers.
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Content That AI Engines Can Actually Read
Fixing rendering and making key information available as text means the answers, prices and FAQs you have written are visible to every crawler, not only to browsers that run JavaScript.
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A Foundation for AEO and Citations
Clean entity and technical signals make every other GEO service work harder. They support answer engine optimisation, and they make the third-party sources earned through citation building easier for AI engines to connect back to you.
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When your brand, services and people are described consistently and connected with structured data, ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini and Copilot are far less likely to confuse you with a similarly named company or describe you inaccurately.
You decide, crawler by crawler, which AI systems can read your site, instead of inheriting an accidental block from a security plugin or CDN setting. That protects the content you want kept private without silently removing you from AI answers.
Fixing rendering and making key information available as text means the answers, prices and FAQs you have written are visible to every crawler, not only to browsers that run JavaScript.
Clean entity and technical signals make every other GEO service work harder. They support answer engine optimisation, and they make the third-party sources earned through citation building easier for AI engines to connect back to you.
Proof Beats Promises
Every Single Time
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Frequently
Asked Questions
We’ve heard it all. Here’s everything you need to know before working with us.
Entity SEO is the practice of defining your brand, products, people and topics as clearly connected entities rather than isolated keywords. It uses consistent descriptions, structured data and authoritative profiles so search engines and AI systems such as ChatGPT and Google AI Overviews understand who you are, what you offer and how you relate to other trusted sources.
llms.txt is a proposed plain-text file, placed at the root of your site, that gives language models a short guide to your most important content. It is not an official standard, no major AI engine has confirmed using it and Google says it is not needed for AI Overviews. It is cheap to add, so we treat it as optional future-proofing.
It depends on what you want. GPTBot collects content that may be used to train OpenAI’s models, while OAI-SearchBot is what lets your pages appear in ChatGPT search results. Many businesses allow OAI-SearchBot to stay visible in ChatGPT and decide separately about GPTBot. Blocking both can remove you from ChatGPT answers altogether.
It helps, but it is not a shortcut. Google says no special schema is needed to appear in AI Overviews or AI Mode. Accurate schema that matches the visible page still makes your entity, services and facts easier for search engines and AI systems to interpret, which reduces errors. It cannot make weak content get cited.
Entity based SEO optimises for things rather than strings. Instead of repeating a keyword, it makes sure your brand, services and experts are recognisable entities connected to the right topics, places and sources across the web. Search engines and language models use those connections to decide who is a credible answer for a question.
A knowledge graph is a database of entities and the relationships between them, such as a company, its founder, its location and its services. Google and AI systems use knowledge graphs to check facts. Knowledge graph SEO strengthens the signals that feed them, such as consistent profiles, sameAs links and accurate structured data.
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