TOPIC CLUSTERS BUILT AROUND BUYER QUESTIONS
Four clusters of six guides each, every guide mapped to one parent topic and checked against live rankings so no two pages compete.
Bullard Bollards
WE MOVED BULLARD FROM PAGE 3 RANKINGS TO PAGE 1 VISIBILITY
We partnered with Bullard Bollards to build an SEO and GEO content programme that helps technical buyers discover the right security solutions through Google and AI-powered search.
Bullard Bollards is a B2B telecom company supplying in-building wireless, public Bullard Bollards is a US manufacturer of crash-rated security bollards and architectural bollard lighting, serving a B2B market that includes architects, specifiers, security consultants, facility managers and public-sector procurement teams.
We published 24 in-depth guides in eight weeks, helping the newly relaunched website expand beyond branded searches and reach buyers researching technical specifications, security standards and bollard applications.
Year
2026
Industry
Security Manufacturing / B2B
Location
United States
24 Guides in 8 Weeks for Maximum Buyer Visibility
Designed around technical buyers’ key questions, the 24 new guides pushed Bullard’s average Google rank from 18.4 to 10.5 (Aug 19–Oct 18, 2026), generating ~120 clicks, 11,200 impressions, and AI answer engine citations.
+
58
%GOOGLE SEARCH IMPRESSIONS
10
AVERAGE GOOGLE POSITION
4
xNON-BRANDED TOP-3 RANKINGS
44
AI CITATIONS ACROSS 5 PLATFORMS
“Our site had just relaunched, and outside our own name, buyers weren’t finding us. Prox built a library of guides that answers the questions our specifiers ask while they research, and we are now showing up on page one of Google and in AI answers. The team was organized, quick to deliver and clear about what was working.”
Gordon Bullard CEO, Bullard Bollards
OVERCOMING DIGITAL PRESENCE CHALLENGES
WHY BULLARD BOLLARDS NEEDED MORE THAN BRANDED SEARCH VISIBILITY
After launching its new website on 17 June 2026, Bullard Bollards struggled with low organic visibility (average Google position 18.4; 26.5 for non-branded queries). It lacked technical content for buyers researching crash ratings and HVM, and had no GA4 conversion tracking to measure inquiries.
We needed to
- Own Research Journey
- Win Realistic Rankings
- Get Cited by AI
- Fix Brand Dependency
- Build Topic Authority
- Track Every Lead
BUILDING A LIBRARY THAT BUYERS AND AI ANSWERS TRUST
See how we turned Bullard’s relaunched website into a four-cluster SEO and GEO content library, answering technical questions, strengthening topical relevance and connecting buyer research to product pages.
[01]
[02]
24 LONG-FORM GUIDES IN 58 DAYS
Published a guide every two to three days, each with question-style headings, spec tables, custom infographics, internal links, an FAQ and optimized on-page SEO.
[03]
GEO-FIRST FORMATTING
Every section opens with a direct answer, backed by precise standards, spec tables and checklists. AI platforms have now cited 12 Bullard pages 44 times.
[04]
LINKING, INDEXING AND LEAD TRACKING
Added 34 internal links, rewrote two SEO titles, fixed two indexing gaps and launched five GA4 lead events, so every guide can be credited with leads going forward.
Results Make The Loudest First Impression
[Our Work]
As a creative and digital agency UK, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
As a creative and digital agency UK, always making certain that every project below represents a challenge solved, a business transformed, and another global brand moving ahead of the market through fearless ideas, sharper thinking and intelligent systems.
[Let’s Talk]
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