Prox Digital Agency Releases Free 2027 Website Checklist as Fewer Than Half of Mobile Sites Pass Google’s Speed Test

London, UK, 29 October 2026: Prox Digital Agency has published The 2027 Website Checklist: Speed, AI Readiness and Conversion, a free, practical 12-point guide that helps UK businesses find out whether their website is ready for the year ahead. The 2027 website checklist is available to download now as a PDF, with no sign-up required.

The release arrives at a moment when the bar for websites is rising on every front. According to the 2025 Web Almanac from HTTP Archive, only 48% of mobile websites pass all three of Google’s Core Web Vitals. Meanwhile, buyers are increasingly asking AI tools such as ChatGPT, Gemini and Perplexity for recommendations before they ever visit a site.

Three Questions, One Checklist

The guide is built around three questions every business owner should be able to answer in 2027:

• Speed: Is your website fast enough to keep the visitor you paid to attract?
• AI readiness: Can the machines that now answer your customers’ questions actually read your site, and would they choose to quote it?
• Conversion: When the right person arrives, does your website make it easy to say yes, and can you prove it is working?

The checklist does not just name the problems. It shows how to test each one, in minutes, with tools most businesses already have, such as Google PageSpeed Insights, Google Search Console and Google Analytics.

What the 2027 Website Checklist Covers

The twelve checks are split evenly across the three areas, and each one comes with a pass mark based on published guidance from Google and independent research.

A Glimpse Inside

Without giving too much away, a few of the ideas the checklist explores:

• Why a site can look perfect to a human visitor and appear almost empty to certain AI crawlers
• The single above-the-fold element that most often slows a page down
• A five-second test anyone can run with a stranger and a laptop
• Why a business can go months without knowing whether its website produced a single lead

“Most websites don’t fail loudly,” said Ali Zafar Azad, Founder and CEO of Prox Digital Agency. “They fail quietly. Visitors leave, enquiries never arrive, and the business puts it down to a slow month. We wanted to give people a simple, honest way to check before the problem gets expensive.”

Built on Experience, Not Theory

The checklist draws on the day-to-day work of Prox’s team of strategists, designers, developers and SEO specialists, who work with businesses across the UK, USA, Australia and Dubai. It reflects what the team sees repeatedly in real projects: small, fixable frictions that quietly cost leads.

“This isn’t a list written from a distance,” added Azad. “It comes from years of fixing websites, from the people who do the hard, detailed work behind the scenes. Their skill, creativity and persistence are what turn a checklist like this into something practical. Our philosophy is simple: growth for people, not people for growth. If a short guide helps someone spot a problem early, it has done its job.”

The guide covers the three areas Prox works on most closely: search and AI visibility, through technical SEO and generative engine optimisation (GEO); website design and web development; and conversion-focused user experience.

Every pass mark is sourced. The speed checks use Google’s own Core Web Vitals thresholds. The AI readiness checks draw on research from Vercel and MERJ, which found that major AI crawlers, including OpenAI’s GPTBot and Anthropic’s ClaudeBot, do not render JavaScript, and on the crawler documentation published by Google and OpenAI. Readers who want to go deeper can follow the team’s guides to JavaScript SEO and schema markup.

Who It Is For

The checklist is designed for business owners, marketing leads and anyone responsible for a company website. It requires no technical background, and it works equally well as a quick self-assessment or as a conversation starter between marketing and development teams.

Readers can score their own site against the twelve checks and see where to focus first.

How the Scoring Works

Each check is scored Pass (2 points), Partly (1) or Fail (0), for a maximum of 24. A score of 20 to 24 means the site is ready for 2027, 13 to 19 means small frictions are likely costing enquiries, and 12 or below means the website is probably losing leads its owners never see. The guide then sets out a clear order of priorities, starting with lead tracking, because a business cannot tell whether a fix worked if it cannot see its leads.

Download the Checklist

The 2027 Website Checklist: Speed, AI Readiness and Conversion is available now, free of charge, as a 10-page PDF.

Businesses that would like a second opinion on their results can speak to the Prox team at contact@proxdigitalagency.co.uk or +44 204 5257 801.

Frequently Asked Questions About the 2027 Website Checklist

What is the 2027 Website Checklist?

It is a free 12-point guide from Prox Digital Agency that helps businesses check whether their website is ready for 2027. It covers three areas: speed, AI readiness and conversion. Each check explains why it matters, how to test it, what counts as a pass and where to start if it fails.

Is the checklist free, and do I need to sign up?

Yes, it is free, and there is no sign-up or email required. The PDF can be downloaded directly from this page and shared unchanged with credit to Prox Digital Agency.

How long does it take to complete?

Each check takes between five and fifteen minutes, so the full checklist takes about two hours. Many readers work through one section a week.

Do I need technical knowledge to use it?

No. The tests use free tools such as Google PageSpeed Insights, Google Search Console and Google Analytics, plus simple manual checks. Where a fix needs a developer, the result gives a clear brief to hand over.

Why does AI readiness matter for a business website?

More buyers now ask AI tools such as ChatGPT, Gemini and Perplexity for recommendations before visiting a website. Those tools can only recommend or quote a business if they can read its pages, understand what it offers and trust the information. The checklist shows how to test all three.

About Prox Digital Agency

Prox Digital Agency is a global digital growth partner serving clients across the UK, USA, Australia and Dubai. Its services include SEO, GEO, web design and development, digital marketing, creative branding, digital transformation, MVP and product design, and app design and development.