NeuLease

Residential Leasing & Real Estate

Neulease is a residential leasing company committed to making the apartment search experience "Fast, Easy, And Stress-Free"

They connect clients with expert agents, providing valuable local insights and personalised options at no cost. Neulease's core differentiator is treating the home search as a reflection of the client's lifestyle and values, not just square footage

100% Alignment Across All Touchpoints

Brand Strategy Visual Identity System Tone of Voice Website UX/UI Design

Under Development

The Challenge

Elevating Trust
and Modernity

Before our partnership, Neulease needed a brand identity that could cut through the noise of generic listing platforms and reflect their commitment to personalised, modern service. The challenges were:

Establishing a Premium, Trustworthy Aesthetic: The brand needed to feel contemporary and trustworthy to attract renters looking for a "Full-Service Lease Support" and a "Smooth Move-In Experience

Communicating Personalisation: The identity had to visually convey that their service is "Personalised, Not Generic", requiring a visual language that was more intimate and lifestyle-focused than traditional real estate branding

Laying the Foundation for a Modern Digital Platform: A new website was required to house their unique services, like 360° Virtual Tours, and to facilitate clients choosing a city and finding their perfect home

The Objective: Create a cohesive Brand and Digital Identity System that positions Neulease as the modern, expert solution for finding the right place to call home

Neulease needed a distinctive brand and digital identity that moved beyond generic listing platforms and reflected a personalised, modern rental experience.

Premium Trust: Establish a contemporary, credible aesthetic for a smooth, full-service leasing journey.

Personalised Experience: Communicate personalised, not generic through a warm, lifestyle-led visual language.

Digital Foundation: Create a modern platform featuring 360° virtual tours and intuitive city-based home discovery.

The Objective: Build a cohesive brand and digital system positioning Neulease as the modern authority in finding the right place to call home.

The Solution

The Personalised
Pathway Identity

Our solution centered on developing a brand identity that emphasises clarity, human connection, and streamlined processes, delivered through a strategic website UX/UI design

Strategic Brand Voice & Tone

Voice: Defined the brand voice as Expert, Calm, and Empowering, using language that emphasises the client's vision.

Messaging Focus: The narrative was built around the phrase "The Right Place To Call Home, reinforcing the emotional value over transactional details

Logo System: The new NEULEASE wordmark and associated mark were designed to be clean, modern, and simple, often appearing next to navigation elements like HOME and ABOUT US

Visual Aesthetic: The visual system uses clean lines, ample white space, and warm, inviting imagery to communicate sophistication and approachability. The imagery selection focuses on comfortable, well-designed living spaces and happy, relaxed people

Voice: Positioned as expert, calm, and empowering, with language centred on the client’s vision

Messaging Focus: Built around The Right Place to Call Home, prioritising emotional value over transactions

Logo System: A clean, modern NEULEASE wordmark designed for seamless integration with navigation elements.

Visual Aesthetic: A refined system of white space, clean lines, and warm imagery showcasing comfortable living and relaxed lifestyles

Digital Experience Design (UX/UI)

Information Hierarchy: The website structure was designed to guide users from discovery to decision. The primary Call-to-Action (CTA) is centred on customisation: CHOOSE A CITY or TALK TO US

Personalised Service Flow: Dedicated sections were created for key offerings like Personalised Apartment searches and Moving Concierge, encouraging the client to provide detailed input: "Tell us what you're looking for... The more we know, the better we can match you

Transparency: The design includes clear links to essential legal and operational information (Privacy Policy, Terms and Conditions, FAQ'S ), reinforcing the promise of transparency you can trust

The Impact

Measurable Design Outcomes

While the website is still in development, the completed Brand and Digital Identity have already established the foundation for Neulease’s market positioning

40%
Reduction

Brand Asset Creation Time

Reduction in time needed to create new branded marketing materials (social media, print flyers)

90%
Targeted

User Task Success Rate

Success rate for key client actions (e.g., booking an appointment or selecting a city) on the new website

15%
Projected Uplift

Lead Conversion Confidence

In the client conversion rate from the web portal

Typography

Primary

We used Manrope, a modern sans-serif, in weights from Regular to Bold to provide a versatile, highly legible foundation with a clean and professional aesthetic

Manrope sans-serif

Regular

Medium

Semibold

Bold

Color Palette

Partner Perspectives Following
10 Years of Proven Success
REVIEWS

Client Testimonial

Talked-About Brands
REVIEWS

The foundational brand and UI work have given us a clear roadmap. We now have measurable targets tied directly to the design decisions, ensuring that the final launch will not only look excellent but will perform efficiently, ultimately saving our agents time and driving higher client satisfaction

Chad Gray CEO, Neulease

Case Studies

Proof Beats Promises Every Single Time

We let results do the talking. Our case studies showcase how Prox Digital Agency helped brands reach their limits and grow digitally through interactive design, conversion centric development and performance led marketing.

View Project

01 Plutos Payment

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02 TaxHive

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03 Klensa

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04 Gulf Event

Get in Touch

Let’s Build Something
Epic That Performs

If you’re looking for a digital agency company that understands growth, execution, and accountability, you’re in the right place.

Speak With a Growth Strategist

Ali Zafar Azad

Founder & CEO

How can we help you?

UI/UX Design MVP Development Development (Web/Mobile) CRO (Conversion Rate Optimization) Branding & Strategy SaaS Design

Prefer email?

contact@proxdigitalagency.co.uk

NeuLease

Elevating Trust
and Modernity