DM Foods Groups

Fast-Moving Consumer Goods Food & Beverages

Visit Website

100%

Client Brand Confidence

DM Foods Groups is a dynamic player in the FMCG sector, offering a wide array of food products across various markets. As the company prepared for a massive market expansion and new product line launch, they required a unified digital presence that could manage high-volume B2B orders, educate consumers, and seamlessly integrate their fresh, new brand identity

DM Foods Group needed a cohesive digital platform to support market expansion, manage high-volume B2B orders, educate consumers, and showcase their refreshed brand identity

Packaging Meets Digital Synergy

Full-Stack Web Development B2B Order App Development Complete Brand Re-Launch Integration

The Challenge

A Digital Identity
Disconnected from Growth

DM Foods Groups was hampered by outdated digital infrastructure that couldn't support its ambitious growth targets. The challenges were multifaceted:

Fragmented Brand Identity

The existing visual identity was inconsistent, and new packaging designs lacked a cohesive digital counterpart. This necessitated a logo tweak and full visual system design to unify the brand before digital development could begin

Inefficient B2B Ordering

Wholesale and distributor orders were manually processed (via phone/email/paper forms). This led to high administrative overhead, frequent errors, and slow turnaround times, limiting scaling capacity

Lack of Consumer Engagement

The existing website was merely a brochure site, failing to engage consumers, showcase product lines effectively, or provide the foundation for future direct-to-consumer (D2C) e-commerce

The Objective

Execute a complete brand integration and develop a robust, scalable digital ecosystem (web and app) capable of automating B2B sales and serving as a compelling, cohesive hub for consumer education and engagement

The Solution

Integrated Branding and
Dual-Platform Development

Our approach was holistic, starting with brand standardisation and immediately feeding that new visual identity into two key digital products: a consumer-facing website and a dedicated B2B sales application

Standardised the brand and deployed it across a consumer website and B2B sales platform to support growth and market expansion

Brand Foundation and Integration

Logo and Visual Tweak: Refined the DM Foods logo and developed a definitive style guide, ensuring the visual consistency across new packaging design and all marketing collateral. This streamlined brand was then the foundation for all digital design

Digital Branding: The website and app UI/UX were designed to reflect the new, cohesive visual identity, using the approved color palettes and typography to immediately convey quality and freshness

Content Management: Implemented a flexible CMS to easily manage rich content, detailed product pages, recipes, and brand storytelling that aligns with the new marketing collateral

Logo & Visual System: Refined the DM Foods logo and style guide for consistent brand application across packaging, marketing, and digital touchpoints

Digital Branding: Applied the refreshed identity to website and app UI/UX, using color and typography to convey quality and freshness

Content Management: Implemented a flexible CMS for managing product pages, recipes, and brand storytelling aligned with the new identity

Consumer Web Development (E-commerce Ready)

Platform: Built a scalable, secure website designed for high-traffic consumer engagement, serving as the central hub for the newly launched brand

Future-Proofing: The architecture was built e-commerce ready, allowing DM Foods to activate D2C sales channels instantly in the future without a costly rebuild

Automation: The app automated the entire ordering cycle: inventory tracking, personalized pricing tiers, order submission, real-time status tracking, and invoicing

Efficiency: Integrated advanced search filters and repeat order functionality to reduce the time spent by sales agents and distributors placing large, complex orders

Platform:Built a scalable, secure website for high-traffic consumer engagement and centralised brand presence

Future-Proofing: E-commerce-ready architecture enables instant D2C sales activation without costly rebuilds

Automation: Streamlined the ordering cycle, including inventory tracking, personalised pricing, order submission, real-time status, and invoicing

Efficiency: Integrated advanced search filters and repeat-order functionality to optimise B2B operations for large, complex orders

The Impact

Measurable Branding Outcomes

The completed branding and digital design framework provides GEC with the necessary strategic tools
to ensure rapid user adoption and high transaction volume upon launch

75% Reduction

B2B Order Processing Time

In the time required to manually process and confirm wholesale orders

Near Zero (Under 1%)

Data Entry Error Rate

For B2B order entry

Seamless Capacity

Digital Platform Scalability

To handle a projected 150% increase in web traffic and B2B orders over the next 18 months

Typography

Primary

We used Roboto (Regular to Bold) as the lead typeface to provide a highly functional, neutral foundation known for its exceptional legibility and professional tone

Secondary

Epilogue (Regular to Bold) was implemented as the secondary font to introduce a modern, geometric personality that provides a distinctive contrast to the primary structure

Roboto

Regular

Medium

Semibold

Bold

Epilogue

Regular

Medium

Semibold

Bold

Color Palette

Partner Perspectives Following
10 Years of Proven Success
REVIEWS

Client Testimonial

Talked-About Brands
REVIEWS

This project was more than just a website; it was an operational upgrade. By integrating our new brand identity into a seamless, automated B2B app and a consumer-friendly website, we streamlined our entire distribution chain and gained a digital presence

Najebullo, CEO, DM Foods Groups

Case Studies

Proof Beats Promises Every Single Time

We let results do the talking. Our case studies showcase how Prox Digital Agency helped brands reach their limits and grow digitally through interactive design, conversion centric development and performance led marketing.