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InvisiLayer offers a revolutionary line of next-generation nano-coating products designed to protect furniture, carpets, and fabrics from spills, stains, UV rays, and bacteria.

Simplifies complex science communication

UI/UX Redesign Visual Identity Uplift Digital Trust Signals Clear Feature Communication
The Challenge

Visualising the Invisible
and Building Trust

The "Old Design" struggled to communicate the product's value effectively, resulting in a confusing user experience. The challenges were:

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Aesthetic Disconnect

The dark, high-contrast color palette of the old design was overly dramatic and did not convey the product's core promise of cleanliness, freshness, and safety

Lack of Clarity

Critical information, such as the product's application process and safety benefits, was buried or presented in a cluttered format, creating friction for new users

Building Trust for a New Concept

As a nanotechnology product, users needed strong, demonstrable evidence of its effectiveness and safety for children/pets, which was not immediately clear in the prior design

The Objective

Execute a full UI/UX overhaul to create a clean, trustworthy, and highly intuitive e-commerce experience that clearly demonstrates the product's benefits and simple application

The Solution

The Clarity and Confidence
Design Strategy

Our solution introduced a light, modern aesthetic and strategically prioritised information to address user skepticism and simplify the application process

Strategic UI Shift (Benefit-First Approach)

Aesthetic Uplift: Transitioned from the dark, heavy palette to a bright, clean, and modern design. This immediately makes the brand feel more approachable and trustworthy

Benefit Prioritisation: The new homepage prominently features clear value propositions in bold, accessible cards, such as Cleaner Spaces, Lasting Freshness and Safe for Kids, Pets & Fabrics. This answers the "Why Buy?" question instantly

Simplifying Complex Information

The "How To" Flow: Developed a clean, visual step-by-step guide titled "Simple as Spray, Dry, Done" to demystify the application process. The steps (1. Spray, 2. Let It Set, 3. Invisible Defense) are linked with bullet points and clear explanations, drastically improving user confidence

Visual Proof & Trust Signals: Integrated a dedicated section to showcase the product's unique features using clear icons, such as Water-Based Formula, Child & Pet Safe, and Anti-Bacterial Defense. This visually reinforces the product's safety and quality

Building Authority and Urgency

Data Validation: Included strong, third-party data to validate the need for the product (e.g., "Studies Show Sofas Can Be 12x Dirtier Than A Toilet Seat"). This acts as a powerful hook and justification for the purchase

Social Proof Integration: Implemented subtle social proof notifications (e.g., "User from Dubai Purchased this product"), which fosters community and purchase urgency

The Impact

Projected Results & User Confidence

The successful integration of the brand strategy with the dual-platform digital build achieved significant operational efficiencies and accelerated market expansion for InvisiLayer

50% Targeted
Reduction

User Comprehension

25% Uplift
Projected

Perceived Trust

15% Targeted
Increase

Conversion Rate

Typography

Primary

We used Roboto (Regular to Bold) as the lead typeface to provide a highly functional, neutral foundation known for its exceptional legibility and professional tone. 

Secondary

Epilogue (Regular to Bold) was implemented as the secondary font to introduce a modern, geometric personality that provides a distinctive contrast to the primary structure.

Roboto

Regular

Medium

Semibold

Bold

Epilogue

Regular

Medium

Semibold

Bold

Color Palette

Partner Perspectives Following
10 Years of Proven Success
REVIEWS

Client Testimonial

Talked-About Brands
REVIEWS

By prioritising clarity and moving the focus from 'what the product is' to 'how the product helps you,' the new UI/UX design successfully solved the challenge of visualising the invisible. The result is a platform built on confidence, ready for market leadership

Satbir Aulakh CEO, InvisiLayer
Case Studies

Proof Beats Promises Every Single Time

We let results do the talking. Our case studies showcase how Prox Digital Agency helped brands reach their limits and grow digitally through interactive design, conversion centric development and performance led marketing.

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01 Plutos Payment

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02 TaxHive

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03 Klensa

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04 Gulf Event

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Epic That Performs

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Speak With a Growth Strategist

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Ali Zafar Azad
Founder & CEO
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