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gulf-event-logo Gulf Events Connect

Event Management Freelance Marketplace
Under Development

85%

Search Functionality
Adoption

Gulf Event Connect is the region's first subscription-based, commission-free freelance marketplace dedicated exclusively to the event management industry. GEC connects event professionals (freelancers, planners, photographers, decorators) directly with clients across the Gulf and UAE, empowering talented professionals to showcase their skills without paying commissions

Optimises user search experience

brand Identity Website UX/UI Design Dashboard Design Social Media Launch Strategy
The Challenge

Building Trust & Usability
in a Niche Market

GEC's core value proposition, being subscription-based with no commissions, is unique but required a digital platform that instantly conveyed trust, professionalism, and ease of use. The challenges addressed were:

GEC needed a platform that conveyed trust and professionalism while showcasing its subscription-based, no-commission model

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Translating a Unique Business Model Business Model Clarity

The website needed to clearly and immediately explain GEC's differentiating "subscription, no commission" model to both event clients and freelancers

Communicate the unique value to clients and freelancers.

Structuring Dual User Journeys Dual User Journeys

The design had to seamlessly support two distinct user groups: Clients looking to Post A Project and Freelancers looking for Online Jobs or to Find A Service

Seamlessly support Clients posting projects and Freelancers finding work

Encouraging Adoption Adoption & Usability

The platform had to be intuitively navigable, making it easy to "Hire Top Event Management Freelancers", ensuring high adoption rates in the competitive Gulf market

Create an intuitive experience that drives high engagement in the Gulf market

The Objective

Design a modern, reliable, and user-centric digital marketplace that integrates a strong brand identity and facilitates efficient, direct connections between clients and event professionals

Deliver a modern, reliable marketplace uniting strong branding with efficient client–freelancer connections

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The Solution

Integrated Branding &
Dual-Platform Development

Our solution focused on creating a clean, trustworthy aesthetic and a highly logical information architecture to support the transactional marketplace flows

Brand Identity and Cohesion

Visual Tweak: Refined the GULF EVENT CONNECT (GEC) logo and established a visual identity using clean white space and a crisp blue/teal palette, communicating professionalism and digital efficiency

Social Media Launch: Developed a consistent visual theme and messaging strategy for the social launch, ensuring the brand narrative of "Revolutionize & Grow Your Business" was cohesive across all channels

Marketplace Information Architecture (IA)

Clear Categorisation: Designed the homepage to immediately provide two appointments: a prominent search bar (for Job title or keyword) and a highly visual "Explore by Category" section

Service Transparency: Structured the category cards to show essential information upfront (e.g., Photography, 1 Jobs Available ), providing immediate utility to potential freelancers.

Streamlined Navigation: Implemented clear primary navigation to separate key user actions: Services, Online Jobs, Find A Service, Post A Project

Dashboard and Profile Design

Freelancer Trust: Designed clear profile cards for "Our Talented Freelancers" (e.g., Grant Armstrong, Hina Khawar ), prominently featuring their United Arab Emirates location and a clear call-to-action to view all, building trust and transparency on the homepage

Project Clarity: The Latest Projects section features concise summaries, including job details (Flask-based website UI upgrade ), posting time, bids, and pricing, ensuring clients and bidders have all necessary information at a glance

The Impact

Design-Driven Metrics

The successful integration of the brand strategy with the dual-platform digital build achieved significant
operational efficiencies and accelerated market expansion for Gulf Events

28%
Projected Increase

Professional Trust Index

In user confidence scores during early-stage usability testing, due to the clean design and transparent professional profiles

100%
Clarity

User Onboarding Clarity

On the "subscription, no commissions" model with simplified "How It Works" messaging

95%
Visibility Score

Core CTA Visibility (Conversion Focus)

For primary conversion elements (Login/Sign Up, Post A Project) across key landing pages

Typography

Primary

We used Roboto (Regular to Bold) as the lead typeface to provide a highly functional, neo-grotesque foundation known for its clarity and professional tone

Secondary

Epilogue (Regular to Bold) was implemented as the secondary typeface to add a modern, sans-serif personality with distinctive weight variations for creative emphasis

Roboto

Regular

Medium

Semibold

Bold

Epilogue

Regular

Medium

Semibold

Bold

Color Palette

Partner Perspectives Following
10 Years of Proven Success
REVIEWS

Client Testimonial

Talked-About Brands
REVIEWS

The design work successfully captured our unique position in the market. By prioritising trust and clarity in the UX/UI, we’ve built a digital platform that doesn't just list services, but actively facilitates seamless, professional connections in the Gulf's event industry

Grant Armstrong CEO, Gulf Event
Case Studies

Proof Beats Promises Every Single Time

We let results do the talking. Our case studies showcase how Prox Digital Agency helped brands reach their limits and grow digitally through interactive design, conversion centric development and performance led marketing.

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01 Plutos Payment

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02 TaxHive

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03 Klensa

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04 Gulf Event

Get in Touch

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Epic That Performs

If you’re looking for a digital agency company that understands growth, execution, and accountability, you’re in the right place.

Speak With a Growth Strategist

author
Ali Zafar Azad
Founder & CEO
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