KAVERO Camp was struggling to convert website traffic as the camping season had already ended. This is a common challenge many seasonal businesses experience after their peak season ends. That’s when KAVERO brought Prox Digital Agency to rethink their digital experience from scratch by pairing conversion rate optimisation (CRO) with a complete UX strategy overhaul.
The redesigned KAVERO Camps homepage, engineered to turn browsers into bookings.
The Challenge
As a camping brand in the US, KAVERO Camp is committed to delivering adventurous outdoor experiences and turning visitors into real-life campers. However, their website is struggling to deliver the same experience online, highlighting the need for a digital transformation.
KAVERO needed more than a visual refresh. Their existing website was not engaging potential visitors toward action. This friction throughout the customer journey was causing a decline in enquiries at exactly the wrong time of year. Their clear brief was to identify what was holding conversions back, and fix it asap.
What Prox Delivered
CRO & UX Strategy
Prox’s team mapped KAVERO’s entire user journey from landing to enquiry, identifying friction at every stage and systematically removing it. Each touchpoint was optimised to remove friction and encourage visitors to take action.
Website Revamp
Alongside the strategy work, we re-designed and built a modern website engineered for performance and usability, giving KAVERO a digital space that finally matched the quality of their brand and the experience that keeps campers coming back.
The new KAVERO Camps desktop experience, rebuilt for performance and usability.
The mobile experience got the same CRO-first treatment as desktop.
The Results
The numbers below tell the story of Prox’s impact on KAVERO Camp.
- +85% increase in user engagement
- +60% smoother customer journey
- -40% reduction in user friction
- +70% increase in conversion opportunities
What stood out most was the speed of this transformation. KAVERO started seeing qualifying leads within just 13 days of the new CRO strategy going live. That was actually a fast turnaround during a season where every week counted.
Built and tested across every device KAVERO’s adventurers actually use.
A Word From KAVERO ⭐⭐⭐⭐⭐
KAVERO Camp left Prox a five-star review on Trustpilot. They shared how their conversion rates had begun slipping as camping season drew to a close.
“As camping season was ending, our conversion rates were struggling. Prox turned it around fast by generating solid inquiries within 13 days of launching their CRO strategy. They also redesigned our site to exceed expectations. Highly recommend them for their digital services!”
From browsing to booking, wherever the trail leads.
Ready for Your Own Digital Transformation?
KAVERO’s results are a good reminder that nothing is impossible when strategic UX thinking meets focused, hands-on CRO execution. If your website’s traffic is not converting the way it should, we would love to take a look and help you figure out why and fix it.
Revamp Your Brand →
It’s the kind of transformation covered in our web design guide.
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