This Week: Prox Digital Agency & Ruya Bank: SEO and GEO Success Story

How Ruya Bank Built Digital Trust in the New Era of AI Search

Ruya Bank proved that ethical and Shari’ah-compliant banking could also build a strong online presence. But clients’ trust begins only with visibility. The challenge was never the product; it was visibility. In the competitive UAE banking market, Ruya needed to stand out in search and AI recommendations, both by people and by the AI tools.

The Challenge

Ruya faced four key challenges.

• Organic visibility that was against massive, entrenched UAE banking.
• Bilingual content gaps due to which English and Arabic-speaking audiences weren’t getting equally optimised content.
• Competition for banking keywords was intense.
• Ruya lacked visibility on AI search and recommendation platforms.

To bridge these gaps, Prox focused on building trust, enhancing bilingual user experiences, and increasing search visibility and driving organic growth through both advanced SEO and modern GEO (Generative Engine Optimisation).

The Strategy

Prox built a strategic framework including onsite and offsite SEO and AI optimisation programs. The four major strategies that worked for Ruya were:

• Comprehensive Search Optimisation – Strengthened the website’s technical foundation and content.
• Website Architecture – optimised keyword targeting, metadata, and internal linking.
• AI Optimisation – built GEO-focused strategies to improve Ruya’s visibility across AI search platforms.
• Authority Building – Secured digital PR coverage and backlinks from trusted sources.

The Impact

The impact on Ruya’s digital presence was significant.

• 68% increase in search visibility
• 42% growth in keyword rankings
• 31% increase in bilingual enquiries
• 85% increase in AI mentions
• 54% increase in domain authority

A Word From Ruya Bank ⭐⭐⭐⭐⭐

“It was worth collaborating with Prox Digital Agency. They understood our brand and the UAE banking market deeply. Our search visibility and AI presence improved significantly. They delivered practical solutions that met our intended goals.”

— Head of Digital Marketing, Ruya Bank

Ready for Your Own Brand?

Ruya Bank trusted Prox Digital Agency to turn tradition into digital growth and the results show it worked. Now it’s your turn. We can help you build the same visibility, AI presence, and trust that your business requires. Just reach out, and let’s begin with your digital success story.